Most People Would Rather Be Comfortable Than Rich

How to do whatever it takes in the face of anything.

This book is for those who have strong desire to go after what’s important to them, the ones who will also do whatever it takes to make it happen, in the face of anything, no matter what, even when it’s uncomfortable. Because it’s going to get uncomfortable.

Reading this book—or even one or two chapters—will take the mystery out of how successful people not only achieve their success but also sustain it.

It dispels the myths out there about success coming easy. Sure, there are those very select few who have had success come easy but that’s not most of us.

Most People Would Rather be Comfortable than Rich

How to do Whatever it Takes in the Face of Anything

“One of the best and most life-changing books I’ve read. I did all the work Iman and Afrin asked me to do. I’m in action in ways I’ve never been in action and in communication with people I haven’t spoken to or have been avoiding for years. This book literally changed my life overnight.”

Bruce Eckfeldt

CEO, Eckfeldt & Associates

No More Waiting…

Create habits and a lifestyle in which you do whatever it takes to have what you want in life and how to avoid letting a need for comfort rob you of that.

Be ready to do what it takes to have what you want and earn those kinds of comforts, which are much different than the comforts we think we want.

Throw your hat over the wall and start doing the things you know you should be doing, but keep not doing.

“Iman and Afrin are amazing. This was such an easy read. While the actions they ask you to take at the end of the book are challenging, they are also life-altering. I can’t believe I hadn’t done so many of the things they asked me to do even though they are such simple actions. This is a must-read for anyone struggling with anything they find even a little uncomfortable.”

Angela Hubbs

Owner, Angela Hubbs Fitness

Meet Iman Khan

Co-Author, “Most People Would Rather Be Comfortable Than Rich.”
After leading mindset and transformational programs for almost 10 years, along with his business partner (and wife, Afrin), Iman helped launch their company, Red Elephant, in 2011. Iman has been on a mission to impact the world in a positive way since childhood and has always been participating in making a difference for people in some form or another. To date, he’s led transformational programs to over 20,000 people in a mission to empower people to empower others to make real change in the world.
In 2012, things got very difficult for Iman and his family after being displaced by Hurricane Sandy. In the face of challenging circumstances and left with no choice but to thrive, Iman and Afrin turned their start-up business into a multi-six figure company in less than a year. Iman has spoken on over 100 stages in the last 6 years, empowering hundreds of entrepreneurs to go beyond their comfort zone to achieve massive success along the way.
Iman leads speaker and business development coaching programs designed at having entrepreneurs, speakers, coaches, and authors achieve their goals no matter what obstacles get in their way. Iman is dedicated to creating an IMPACT in the world by supporting those who are out to make a difference.
Iman wrote this book with Afrin to help others on the same mission quickly be able to sort through any challenge and face adversity head on when on their life or business mission.

“Here’s an urgent wakeup call for our time. Iman and Afrin Khan pinpoint the source of our widespread dissatisfaction. And guess what? It’s me and you. And that’s good news, they tell us. If it’s not the economy, the government, or anything else holding us back, we alone have the power to pursue and achieve our greatest desires. But, you can’t build the life of your dreams while you sleep. You have to wake up. Stop what you’re doing and read this book today.”

Max J. Miller

Max Impact Marketing

No more selling out on yourself.


You are the only one in your way.

What will it take for you to draw that line in the sand?

How long will you continue to ignore the call to do what you know you must in order to achieve what is important to you? Call it what you will—being happy, successful, free, rich? You don’t need to experience a hurricane, like we did, to move, to take the one action you’ve been thinking about for so long.

You can do it now.

Draw a line in the sand and step over it.

If you need help figuring out what that looks like, how to start,

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